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Optional add-on · Estimate calculators

Give visitors a sensible ballpark and send your office a better-qualified estimate request.

Many customers won't call until they have a rough idea of cost. A calculator built from your own pricing rules gives them a clearly labeled preliminary range, explains what isn't included, and sends you their details and project specifics before you pick up the phone.

Try the sample calculator Ask about one for your business
How it works

Your prices, your rules, your final say.

Built from your pricing rules

We sit down with you and write out how you actually price a typical job: base rates, what makes it cost more, and your minimums. You approve every number. The tool never invents prices.

Clearly preliminary

Customers see a range, not a quote, labeled as preliminary, with a short list of what isn't included and what could change the price.

A person gives the final quote

The calculator ends with a request for an on-site or phone estimate. Your office gets the customer's details and answers by email or in your CRM.

Sample · one trade

Try it: a sample roof replacement calculator.

We start with one service for one trade and get it right, rather than shipping a giant library of calculators. Here's what a roofing version could look like.

Sample only. Every price here is made up for this demo, for a fictional company. They aren't real roofing prices and aren't a quote from anyone.
1,600 sq ft
Roof pitch
Roofing material
Stories
Old layers to remove
Sample · fictional prices Preliminary range · Example Roofing Co.
$10,200 – $13,600
About 20 roofing squares (2,024 sq ft of roof)

Included in this range

  • Tear-off and disposal of existing layers
  • Underlayment, ice & water shield at eaves
  • New shingles or panels, ridge and drip edge
  • Cleanup and magnetic nail sweep

Not included

  • Replacing rotted roof decking (priced per sheet if found)
  • Chimney or skylight rebuilds
  • Gutters and downspouts
  • Permit fees, which vary by town

This is a preliminary range, not a quote. The final price is confirmed by a person after an on-site inspection.

What you get

Better-qualified requests, fewer "how much?" calls.

Every request arrives with the details you'd otherwise ask for on the phone, such as size, material and access, so you can prioritize and prepare.

For sites we build

Designed into your site from the start, matching its look, as an optional add-on.

For existing sites

Often possible as an embedded tool. We'll check your platform first and tell you honestly if it fits.

What the calculator won't do

  • Make up prices or use "industry averages" you haven't approved
  • Present a range as a firm quote
  • Hide exclusions or conditions that change the price
  • Replace your site visit or your judgment
  • Try to cover every service at once. We start with one and expand if it works for you
Process

From your price sheet to a working tool.

  1. Pick one service

    Choose the job customers most often ask "how much?" about, such as roof replacement, water heater install or furnace replacement.

  2. Write down your rules

    We work out your pricing rules, ranges and exclusions with you. You approve every number and every word.

  3. Build, test, launch

    We build it, you test it with real past jobs to make sure the ranges look right, then it goes live. Requests go to your email or CRM.

Estimate calculator add-on: from $TBD. Pricing is being finalized, and every project gets a written quote first.

Which job do customers always ask "how much?" about?

Tell us your trade and that one service. We'll tell you whether a calculator makes sense and what we'd need from you.

Ask about a calculator Get a free demo site